Author: commhsp

2022 Campaign Advertising Highlights: Child Tax Credit References Largely Absent in Ads

By Erika Franklin Fowler, Natália de Paula Moreira, and Jielu Yao As the 2022 midterm elections race to their conclusion on Tuesday, there has been a lot of discussion about the content and issue focus of the ads flooding the airwaves, with abortion topping the list for Democrats while Republican messaging has closed with an emphasis on government...

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COVID-19 PSAs on TV in 2020 were Associated with the Political Orientation of Communities in which they Aired

Since early in the pandemic, Republicans and Democrats have exhibited different attitudes, beliefs, and behaviors toward the COVID-19 pandemic. These beliefs have even translated into divergent mortality, with a study released last week showing that after vaccinations became widely available, Republicans had higher death rates than Democrats.

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2022 Campaign Advertising Highlights: References to Abortion in Ads Reveals Anti-Government Messaging on Both Sides

Such a strategy has broader implications for public health In the wake of the Dobbs Supreme Court decision overturning Roe v. Wade abortion rights, messaging in political campaign ads for the 2022 midterm elections has featured abortion prominently, especially in pro-Democratic messaging.

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Federally-affiliated public service announcements (PSAs) during the early period of the COVID-19 pandemic

Our team, led by Margaret Tait, recently published the results of a study exploring public service announcements (PSAs) sponsored by the federal government and airing on TV during the early months of the pandemic, from March through December of 2020. The study is available open access in Preventive Medicine Reports. 

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Our core team includes researchers at three institutions: Cornell University, Wesleyan University, and the University of Minnesota.

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Communication research to build healthy and equitable communities.
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