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Author: commhsp

Racial Equity Messaging Must be More Inclusive

By Tom Fleischman, Cornell Chronicle In a review of more than three decades’ worth of studies that examine support for, or opposition to, policies with racial equity implications, a Cornell-led research group found that more research on messaging that includes the voices of historically marginalized people is necessary in the push toward equ...

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2022 Campaign Advertising Highlights: What Was and Wasn’t Featured in Issue Discussion on Television

And its implications for policy to promote population health Campaign advertising – on television, online, through social media platforms, and even at the gas pump – remains a centrally important method through which candidates for office (and the groups that support them) convey to voters their policy accomplishments and priorities and those...

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2022 Campaign Advertising Highlights: Understanding Themes in Limited Messaging on Climate Change and Critical Race Theory

By Steven Moore Democrats and Republicans do not agree on much when it comes to politics. However, there does seem to be agreement from members of both parties that the country is on the wrong track, with a slim and broad majority of Democrats and Republicans, respectively, endorsing this idea.

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2022 Campaign Advertising Highlights: Child Tax Credit References Largely Absent in Ads

By Erika Franklin Fowler, Natália de Paula Moreira, and Jielu Yao As the 2022 midterm elections race to their conclusion on Tuesday, there has been a lot of discussion about the content and issue focus of the ads flooding the airwaves, with abortion topping the list for Democrats while Republican messaging has closed with an emphasis on government...

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COVID-19 PSAs on TV in 2020 were Associated with the Political Orientation of Communities in which they Aired

Since early in the pandemic, Republicans and Democrats have exhibited different attitudes, beliefs, and behaviors toward the COVID-19 pandemic. These beliefs have even translated into divergent mortality, with a study released last week showing that after vaccinations became widely available, Republicans had higher death rates than Democrats.

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Federally-affiliated Public Service Announcements (PSAs) During the Early Period of the COVID-19 Pandemic

Our team, led by Margaret Tait, recently published the results of a study exploring public service announcements (PSAs) sponsored by the federal government and airing on TV during the early months of the pandemic, from March through December of 2020. The study is available open access in Preventive Medicine Reports. 

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Rapid Response Media Research will Promote Equity

By Jim Hanchett, Cornell Jeb E. Brooks School of Public Policy Citing the urgent need for more effective and equitable health communication, three universities are collaborating on a unique research endeavor that will quickly identify developing public health issues, address conflicting messages and counter misinformation, funded with a...

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New Study on Paid Family Leave on Local Television News in the U.S.

Our team, led by Margaret Tait, recently published the results of a study exploring local television news coverage related to paid family leave policy in SSM-Population Health. A team of trained coders conducted a content analysis of relevant local news stories airing in 2018 and 2019 on the four major networks (ABC, NBC, CBS, and FOX) in all 210...

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Synthesizing Knowledge and Gaps in Research to Inform Communication Strategies in Building a Culture of Health

On January 15, 2020, the COMM HSP team convened an invitation-only research workshop called “Synthesizing Knowledge and Gaps in Research to Inform Communication Strategies in Building a Culture of Health”, held at Wesleyan University in Middletown, Connecticut. 

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