We are an interdisciplinary team of researchers who study media coverage of health and social policy issues and how media and messaging shape opinions, attitudes, and behaviors in a complex, polarized, and changing information environment.
We don’t promise easy or one-size-fits-all solutions for difficult problems. Instead, we offer a deep and nuanced understanding of the media ecosystem and the policy context surrounding the most important population health issues of our time. We consider how the specific communication, political, and social context surrounding health and social policies may shape responses to strategic messages.
Our research evidence can help health advocates, journalists, and others consider the intended and unintended consequences of their communication.